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CAMPAIGN: THE CLIMATE CHALLENGE

ISSUE

Climate Change

 

OBJECTIVE

To increase public understanding of climate change and to challenge the public to demand climate justice.

 

SOLUTION

We created a celebrity-hosted, interactive game where users learned about climate change and were encouraged to challenge friends to beat their score. Participating celebrities recorded a series of pieces-to-camera to provide humourous responses.

 

Collaborators

Tom Paliser, Kit Hawkins, Claire Lewis, Oxfam, Heather Graham, Tony Duarte.

AN INTERACTIVE GAME