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CAMPAIGN: FOR ALL

ISSUE

Universal healthcare and education

 

OBJECTIVE

To depict ill-equipped and poorly paid teachers, doctors & nurses as everyday heroes of the developing world.

 

SOLUTION

I travelled to three countries – India, Mali and Georgia – with a talented and experienced fashion photographer, Keiron O’Connor, helping him make sense of the things we saw on the ground so that he could produce a stunning series of images. Oxfam filled brochures and fundraising flyers with them. It was a simple idea that helped change the way NGOs depict the people they work with in developing countries: no longer as helpless beneficiaries but as determined agents of change.

 

Collaborators

Oxfam & Keiron O’Connor

PHOTOGRAPHIC PROJECT, 2007,

INDIA, MALI & GEORGIA

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