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CAMPAIGN: END7

ISSUE

Neglected Tropical Diseases

 

OBJECTIVE

I was hired by Sabin Vaccine Institute and the Global Network for Neglected Tropical Diseases to help create and launch a global campaign.The aim is to raise awareness and funds to pay for the distribution of drugs donated by the pharmaceuticals that could eliminate all seven NTDs in just a few years.

 

SOLUTION

Over the past three years I’ve been working with a London-based ad agency and a number of other collaborators on END7, a global awareness and fund-raising campaign with the strapline:‘Together we can see the end’. Creative Director, David Harris and his team created the brand and conceived many innovative ideas to popularise it. Inspired by this creative foundation, I continue to work with Sabin to implement the creative strategy.

 

Collaborators 

Sabin Vaccine Institute, Richard Curtis, David Harris,Wunderman, Tom Felton.

'TOGETHER WE CAN SEE THE END' - GLOBAL

CAMPAIGN, ONLINE & MAINSTREAM MEDIA,

2010-ONGOING

strapline pill photo