I began my career in the early 90‘s as a PR for the hotel chain Sun International in South Africa. In the dying years of apartheid, Sun’s flagship resort - Sun City - was southern Africa’s mecca for A-list stars including Elton John, Sting, Tina Turner, and also hosted a major annual international golf tournament.
In time, I was drawn to the development world, leaving the concert hall lights for kerosene lamps in post-war Kosovo. I spent two years as a programme officer for European non-governmental organisations like Secours Catholique, Caritas and Malteser.
In England in 2003, I joined the media team for Comic Relief, helping to organise the first Sport Relief event and two Red Nose Days. Most excitingly, I was part of the initial team brought together by Richard Curtis to plot and implement the Make Poverty History and Live8 campaigns in 2005 that gained massive global prominence.
Next came Oxfam, where I was able to beef up my advocacy and political campaigning skills. For six years I worked in the media and campaigns teams, ending my time there as Oxfam’s first Creative Strategist.
In 2010 I became a consultant, creating and collaborating with the likes of Richard Curtis, the Global Poverty Project, the Sabin Vaccine Institute, Pants to Poverty and others.
Hence the name: Creative Collaborations.
I’ve worked with inspired individuals and agencies representing the full spectrum of creative endeavours from video, photography and design to digital and social media, mainstream media and public relations.
I’m very proud of the ideas we’ve turned into reality together.